Mainstream, independant & niche


  • Mainstream is big production studios
  • Movie actors normally act in these films
  • Mainstream films go all across the world
  • Independent films are low budget
  • Lease product is aimed at a specific audience

 

Mainstream

Advantages and disadvantages

Mainstream media is a media product that is normally targeted to a large audience and they target them with their large budget and they’re marketing skills and there normally aired on the biggest platforms.

 

Advantages
Disadvantages
Large scale marketing
Low product values
Bigger Budget
Become generic
Bigger pay-out
Conventional

 

Independent

Independent media is that normally uses a low budget and might not be aired in the cinemas, might not have the best well-known actors.

Advantages
Disadvantages
They pay less
Will be time pressure
They’re more original
Limited disruption  
More fun to make
Limited marketing

 

Niche

Niche is normally targeted at one audience for example young children, adults & the elderly, and might not be aired in every cinema

Advantages
Disadvantages
Target audience pay for the product
Only one audience would be interested
They would have a target campaign
 
 
 

 

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