Advert analysis

                                                  Save our children analysis

The save our children advert is about a young girl that is taken away from a privileged lifestyle that is replaced with having deal cope with a deadly war going on around her affecting her and people around her.

 

Setting

 Even though the advert is talking about life in Syria it is set in London which can be seen throughout most of the scenes. The establishing shot shows the girl living a good life, enjoying her birthday. At the end of the video the same birthday cake is used to again but this time the girl is in a tent looking very unhappy with hardly anyone surrounding her unlike the first picture where she has a lot of family and friends accompanying her. This used to show how quickly life change from good to bad for not just children but everyone that is affected by war.

                                                                   

Costume:

At the start she is wearing a white dress and white symbolizes innocence and purity but as the video goes on you can see her clothes start to change for example as her situation becomes worse her clothes become dirtier and you can even see her hair start to drop out which implies she isn't healthy.

Props

The use of props in this video helps the audience feel sorrowful for what this poor young girl is having to go through, the young girl can be seen at the beginning wearing different clothing in the various shots, this shows the audience the young girl was living a rather wealthy lifestyle whereby the writer uses different props to show this.  The clip starts with her family and friends celebrating her 9^th birthday with a cake and different birthday’s balloons. The next clip shows that she having breakfast by eating bread with chocolate spread. The clip then shows the young girl in dressing up cloths the props that were used from the writer where lipstick and a hat. The next clip is showing that the little girl is on bed room doing nothing but with her teddy bear with her and also there is a lot of toys in the back ground with her. The next clip is showing us that she is playing a violin also creating a song. The next clip is showing that the young girl is playing with someone and having fun also she is wearing a blue jumper. The next clip is showing her wearing a red cardigan and a white t-shirt. The next clip is showing that she is wearing a yellow jumper and speaking to someone or herself. Fast-forward this clip to the middle while she looking depress because its dark and she’s running away from somewhere. The next one is showing how she is feeling at that moment of time with her dad while she is learning on him. The next clip is showing that she is being treated with different tablets. The next clip is showing her that she going out with father, then the next one is she something hard came and blast next to her and it was a bomb. The next clip is showing her that she is running into a car to take for cover. The clip after this is showing that she in the car and going to somewhere that she doesn’t know and there are police cars going somewhere she can see blue lights everywhere. The next clip is showing that she is still in the car with her teddy bear. The next clip is showing her reaction to a problem that she doesn’t even know what is going on and it’s in the car but her mood has changed. The next clip is she still in the car and she is eating a snack. The next clip is showing that she is scared and wants to hind so nothing is going to happen. The next clip is showing her and her Mather running for safety. The next clip showing what has happen after the blast. The next clip is showing that the young girl is using a gas mask to be safe from the gas that is everywhere and her mother is helping her. The next clip is showing that the girl is unhappy what just happen. The next clip is showing that she doesn’t want to be next to no one at all. The next clip is showing that she coming out of somewhere and her hair is coming out. The next clip is her with her mother and father in the back ground just walking but upset. The next clip is her eating an apple. The next clip is she is running away from people that is shooting and she wants to get to safety as soon as possible. The next clip is when is running and looks back and sees her dad locked back behind a gate and she is screaming "Daddy". The next clip is that she’s holding her teddy bear next to her face and caudle next to her mm awhile her mum is crying. The next clip is her on get own standing and thinking about life and crying and looking like she lost everything, the next clip is when is she with her mum going into someone that dark and it looks like the army he. The next clip is when she is in the army base when they are looking after her and making sure that she safe. The next clip is when she’s on the hospital bed sitting down and getting checked out by a doctor and checking her heart if they anything wrong. The next day on the clip is she’s still in the hospital and like in the evening waiting for someone or getting checked out. The next clip is when she still in the hospital over night while she is holding a cup and wants to sip a bit of water. the next clip is when its her birthday and she is having it in the hospital with her mum in the back ground singing happy birthday to her and holding a cake but with one candle and the little girl is looking upset because she feels lonely and maybe being in a hospital makes her unhappy

 

The mask was a fantastic representation of a prop because it shows how deadly  the war was and she is trying to protect herself from deadly fumes.

 

Sound

 There is different kind of sound that she is making us listen to while the clip was playing and it was moving faster than I thought it was going to be also while the different shots were coming up at different times. There were different sounds in the backgrounds to show what the young girl is feeling and hearing, the music in the back ground was more deeply emotional because while they are showing the young girl in the moment of time that she was feeling with the sound effects that was going crazy.